Idea is a supermarket chain whose stores can be found in many locations in Belgrade and Serbia. Compared to the countless little neighbourhood shops and kiosks on every corner, Idea is a larger market and the locations are usually quite similar designed. But not so the market at Kralja Milana 28, which is also called „Idea London“. Accordingly, you will find several wall paintings with motifs from London such as Big Ben, St. Paul’s Cathedral, the Tower Bridge or the London Eye. In addition, a few other elements have been incorporated into the entrance area of the store, such as historical machine parts or even a typical red London telephone box.
INFOTHEK
Artist: DAOR
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